Amazon DSP runs your display, video and audio ads outside the search results: Prime Video, Twitch, Fire TV and thousands of third-party sites and apps. It is now part of Amazon Ads Agent.Source: Amazon Ads, Amazon DSP page.

Is Amazon DSP right for your brand?

5 questions, one minute. A clear verdict: ready, not yet, or no, and why. No email address asked.

Answer the 5 questions

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DSP diagnostic · 5 questions

Whether your products sell on Amazon or not.

1. Do you sell your products on Amazon?
2. How much do you spend on Sponsored Ads per month?

Sponsored Products, Sponsored Brands and Sponsored Display together.

3. Do you advertise outside Amazon?

Several answers possible.

4. How many products are in your range?
5. What is your average gross margin?

Selling price minus product cost and selling fees (Amazon fees included), before advertising.

What these questions look at

01

Your Sponsored Ads.

They harvest the demand that already exists; DSP goes for shoppers who are not looking for you yet. The two follow one another along the journey.

02

Your advertising outside Amazon.

Meta, Google, TV: if you already invest to get known, DSP extends that effort on Prime Video, Twitch, Fire TV and partner sites.

03

Your range.

With very few products, DSP has few products to put forward.

04

Your margin.

Advertising outside search needs room in your margin.

Your products do not sell on Amazon?

Amazon states it on its official page: DSP was available “to both advertisers who sell on Amazon and those who do not”, and it is now part of Amazon Ads Agent. The questionnaire takes it into account (question 1). Rather talk it over? 30 minutes are enough.

Read the Amazon DSP page

Talk it over for 30 minutes