Amazon DSP shows your ads outside the search results: on Amazon-owned properties like Prime Video, IMDb and Twitch, and across a wide range of premium third-party publishers.Source: Amazon Ads, Amazon DSP page.

Is Amazon DSP right for your brand?

5 questions, one minute. A straight verdict: ready, not yet, or no, and why. No email address asked.

SKYVISION is an Amazon Ads Partner and Verified Expert.

DSP diagnostic · 5 questions

Made for brands that already sell on Amazon. Your products do not sell there? See further down.

1. How much do you spend on Sponsored Ads per month?
2. What is your TACoS (ad spend ÷ total Amazon sales)?

Advertising spend divided by your total Amazon revenue, advertising included.

3. How many products do you sell on Amazon?
4. What is your average gross margin?
5. Do you know your share of new customers?

In your Sponsored Brands or Display reports, the “new-to-brand” metric.

What these questions look at

01

Your Sponsored Ads.

DSP comes after Sponsored Products ads that are running: without them, that is where to start.

02

Your range.

With very few products, DSP has few products to put forward.

03

Your margin.

Advertising outside search needs room in your margin.

04

Your new customers.

It is the metric that will tell whether DSP brings you shoppers that search did not bring you. If you do not track it yet, you can read it in your Sponsored Brands, Display and DSP reports.

Your products do not sell on Amazon?

Amazon says it on its official page: “Yes, you can use Amazon DSP even if you don’t sell on Amazon.” This questionnaire is made for brands that already sell there: your case is better discussed in 30 minutes.

Read the Amazon DSP page

Talk it over for 30 minutes